About/Authors

We at Care Logistics launched the Care Milestones site to share ideas and promote discussion about innovative ways to dramatically improve patient throughput and care in hospitals. We particularly focus on the use of logistics in patient care—the same concepts and processes that get your package delivered on time succeed robustly in hospital care coordination.

Meet the authors who regularly contribute to this website:

Doug Walker, Editor of Care Milestones and VP of Marketing, Care Logistics

Doug Walker has 20 years of experience in marketing and management of software and technology solutions. He has planned and managed successful launches and major releases for more than 20 technology and software products. Before joining Care Logistics, Walker owned and managed Block & Tackle Marketing, a successful marketing consulting and research company focused on technology businesses. Previously, Walker worked as director of marketing for Trusted Network Technologies, which delivered security software solutions for the healthcare and other industries. His team won both the 2006 Marketing Award for Excellence (MAX Award) and 2006 Technology Association of Georgia TAMY award for marketing excellence. Walker has published several articles in national and regional long-term care publications, and has presented sessions on technology issues at conference hosted by several healthcare industry organizations.

Jim Rosenblum, MS, CPHIMS, EVP and CTO, Care Logistics

Jim Rosenblum brings over 15 years of software development, healthcare solution and leadership experience to Care Logistics. He is focused on defining Care Logistics’ product strategy and development, as well as scaling the organization and its processes to support the company’s growth. Most recently, he served as Chief Technology Officer for Emmi Solutions where he was integral in shaping their technology vision, strategic planning, developing software, and managing product development and healthcare information technology departments. Rosenblum also was previously Chief Technology Officer of Allscripts, Inc.

Karl Straub, President, Care Logistics

Karl Straub brings 30 years of healthcare information technology and services experience to his role as President for Care Logistics. Prior to joining Care Logistics, Straub held a variety of executive leadership positions with Per-Se Technologies, McKesson Provider Technologies, and SmithKline Beecham HealthCare Services.  As a recognized Healthcare Information Technology (HCIT) leader, Straub has led the growth of clinical, revenue cycle, and resource management businesses by focusing on the customer experience with an operational philosophy that puts excellent customer results as priority number one. Straub is a reputable industry speaker and has conducted a number of interviews with hospital and HCIT publications. He is a magna cum laude graduate of West Chester University with a Bachelor of Science degree.

Kristie Huff, SVP of Transformation, Care Logistics

KristieSmallKristie Huff has 14 years of experience as a health systems leader. From 2005 through 2012, Kristie served as system director of resource management and staffing for patient care services of Lee Memorial Health Systems in Fort Myers, Florida. Kristie and her team at Lee Memorial Health System exceeded financial division goals by 13 percent, raised employee satisfaction levels over three years to the 90th percentile, exceeded productivity goals by 5.6 percent, and established the performance practice of measuring hours per patient day for nursing units on weighted average that saved the system of $1.5 million. The hospital achieved recognition by the Southwest Florida Regional Technology Partnership in the Transformation category for its implementation of system-wide electronic health records for patients.

Dr. Page Etzler, Executive Advisor, Care Logistics

Dr. Page Etzler has more than 30 years of experience in managing hospital operations. She is known as a dynamic and passionate leader who consistently generates top tier results in decreasing average length of stay, employee engagement, quality and care delivery, and financial stability and growth. She began has held roles as chief nursing officer and chief operating officer, with operational experience in small community hospitals, large academic medical centers, profit and nonprofit organizations, and faith-based institutions. Page has published and presented nationally on patient quality initiatives. She has a doctorate degree in healthcare administration and is a fellow of American College of Healthcare Executives. She currently works as an executive advisor for Care Logistics.

Bob Gleason, Executive Advisor, Care Logistics

Bob Gleason is a registered nurse with a master’s degree from UCLA and is Lean black belt certified. As a Care Logistics executive advisor, he advances hospital transformation, focusing on improving patient progression and length of stay while aligning hospital staffing capacity to demand. His initial clinical nursing background included medical, oncology and behavioral health nursing. This was followed by 12 years of progressive roles in healthcare ranging from front-line to executive leadership. He has worked in acute care, home health care and healthcare information technology organizations. Eventually he pursued his interest in healthcare systems and technology, mostly related to workforce labor management. For the past 10 years, he has worked as a project and product manager, and a consultant, for both hospitals and healthcare systems companies. He has extensive knowledge in labor budget and productivity, staffing and scheduling optimization, and patient classification and acuity systems.

6 thoughts on “About/Authors

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